WORLD OF EMAILS !

• Invented by Ray Tomlinson, email first entered limited use in the 1960s and by the mid-1970s had taken the form now recognized as email.
• Email, short for Electronic Mail, consists of messages which are sent and received using the Internet.
• Email messages are sent from software programs and web browsers, collectively referred to as email ‘clients'.
• Individual messages are routed through multiple servers before they reach the recipient’s email server, similar to the way a traditional letter might travel through several post offices before it reaches its recipient’s mailbox.

EVOLUTION OF EMAILs

• Email, initially a text-based system on ARPANET in 1971, evolved from simple messaging to multimedia-rich communication tool with features like attachments and web based access, becoming a ubiquitous part of daily life. 
• 1971: Ray Tomlinson, working on ARPANET, sent the first email, using the "@" symbol to separate usernames and hostnames. 
• Early 1970s: Email was initially limited to text-based messages within closed networks. 
• 1980s: The development of email hosting providers and the Simple Mail Transfer Protocol (SMTP) facilitated wider email adoption. 
• 1989: The first commercial Internet Service Provider (ISP) opened up email to the general public. 
• 1990s: The rise of the internet and webmail clients like Yahoo! Mail, AOL, and Hotmail, made email accessible to a wider audience. 
• 2000s: Email gained ubiquitous status, with features like threaded conversations, search functions, and spam filters emerging. 
• 2004: Gmail launched, offering a generous storage space and becoming a popular email provider. 

TYPES OF EMAILS

NEWSLETTER

• It is a type of email sent by an individual or company to the subscriber.
•  It contains an advertisement, product promotion, updates regarding the organization, and marketing content.
• Newsletters are one of the most powerful digital marketing tools at your disposal since they let you communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes.

TRANSACTIONAL

• These types of emails might contain invoices for recent transactions and details about transactions.
• If transactions failed then details about when the amount will be reverted. We can say that transaction emails are confirmation of purchase. 
• They're often triggered by the user, such as making a purchase, changing account setting, or requesting a password reset.
•  Flash sale or daily deal sites rely on transactional email to deliver time critical messages to its audience and once purchased, to confirm the sale.

WELCOME EMAILS

• Welcome emails introduce new subscribers to your brand and online marketing tone within 24 hours of joining your email list. 
• Your welcome email expresses your appreciation for their interest in your business and provides them with the information they need to engage with it.

SURVEY EMAILS

• Survey emails allow your business to engage with subscribers while gaining useful information.
• Survey emails are also useful for gauging customers' satisfaction at different points in your relationship with them.
•  You might pose a single question or invite subscribers to take a lengthier survey. To encourage participation, you can offer perks or the potential for rewards. 

FOLLOW - UP EMAILS

• A follow-up email is sent to a prospect that you have contacted before. The intention of sending a follow-up email is to remind the customer of the previous email, request information or response, or remind them of an important date or time. 
• A follow-up email does not have the purpose of initiating a conversation but of generating a professional response.
• A Follow-up emails can act as a reminder, if the prospect missed or forgot to reply to your email. Furthermore, this follow-up email builds gradual trust and increases conversion rates. Additionally, it can set your company apart from your competitors and help build credibility for your organization. 

FUTURE OF EMAILS

• In the future, emails will feature enhanced interactivity, allowing users to complete transactions, fill out forms, watch embedded video content, and RSVP to events directly within the email interface eliminating the need to navigate to external websites.
• We’d be remiss to leave out the power of AI as a tool for email innovation. From conceivable innovations in personalization, security, and content creation to the uses we haven’t even thought of yet, AI is poised to make big changes in the next few years and email is no exception. 
• Emerging technologies offer improved security methods to safeguard email, device, and account information, assuring the best protection for personal data. The future of email shows a shift towards multi-layered security methods that ensure exclusive access to specific user data.